From Our Family Kitchen to the World

What started as a small family venture has grown into a trusted name in the snack world. At Novel Foods, we’re on a mission to change the perception of snacking, striking the right balance between health and enjoyment.

A table-top image of fresh fruit and vegetables, wish ground salt scattered across the table.

A Global Presence, A Local Touch

With our headquarters in London and sales offices in strategic locations across the globe, Novel Foods is always close to our customers. We work with an extended network of trusted suppliers and partners to bring our snacks to markets worldwide, ensuring the same great taste and quality, wherever you are. Scroll down to explore our office locations and see where we make it all happen.

Get in touch

Find answers to your questions about our snacks, sustainability, and how to purchase.

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Our team

Meet the passionate individuals behind our success.

Kamran
Managing Director

The captain of our snack ship. Leads strategy, innovation, and keeps the big ideas rolling.

Puyan
Sales Director

The dealmaker. If you’re looking to stock or serve our snacks, this is your go-to person.

Shayan
Operations director

The problem solver. Ensuring our snacks get from production to delivery smoothly.

Maryam
Finance director

The numbers guru. Keeping the business smooth and our budgets balanced.

FAQs

Find answers to your questions about our snacks, sustainability, and how to purchase.

What’s your philosophy on snacking?

At Novel Foods, we want to change the perception of snacking, striking the right balance between health and enjoyment. We believe everyday snacking can be a healthy, joyful experience for all, and we’re excited to have the opportunity to do that by sharing our family’s healthy snacking legacy around the world.

How do you approach sustainability?

Sustainability is at the core of what we do. We use responsibly sourced ingredients, recyclable packaging, and renewable energy across our supply chain to minimise our impact and lower our carbon footprint. As a family-run business, we are committed to making conscious choices for both people and the planet.

What makes your snacks special?

We create flavourful, high-quality snacks that cater to a variety of dietary needs. Indulge offers bold, allergen-free crunch, while Primadeli delivers authentic Italian baked snacks with globally inspired dips. Thoughtfully crafted, free from unnecessary additives, and designed for all occasions.

Where can I purchase your snacks?

Our products are available on Amazon UK and through Superfoods UK. You may have also enjoyed them on a flight - we are working on expanding our availability to more locations worldwide. Sign up to our mailing list to find out when we’re available in more locations!

Do you offer samples?

We provide samples for businesses looking to stock or distribute our snacks. If you’re interested, please reach out via our Contact Us form.